In recent years, pop up stores have become a popular concept connecting brands to customers by creating temporary retail commercial spaces for a day to a few weeks or even months at a time.
The appeal of pop up retail spaces is the limited time frame a store will open and gives opportunity to highlight the launch of a new campaign collection while also promoting existing products and driving exposure to the commercial space. It is also mutually beneficial to brands seeking temporary spaces for brand campaigns and for landlords who are seeking tenants for spaces that may not be rented for long periods of time. By creating pop up stores in unconventional retail venues, it also makes room for creativity and design.
By having pop up in spaces that aren’t restricted to a shopping mall, it offers a unique consumer experience while reaching out to a wider demographic who may not usually enter or have frequent access to shopping malls. The flexibility of a pop up also enables brands to curate an eye-catching setup making it a one-of-a-kind experience for new and existing customers.
Exclusive Venue offers a listing of commercial spaces in Hong Kong suitable for brands aiming to launch pop-ups within the city hub closer to ideal clientele, enabling higher foot traffic and brand exposure while taking social distancing and restrictions into consideration.
Wondering what type of spaces can be converted into a pop up store? Think semi-old warehouses, apartments, photography studios offering a variety of flooring from marble to parquet and polished concrete suitable for different brand identities and themes.